A marketing and communications agency generating relevant ideas and applying creativity and business acumen to marketing communication challenges, in a cost-effective way.


Established in 1998

B-BBEE Level 2

Based in Johannesburg

Award winning creative designer

South African owned

We work within your budget

Work across public and private sectors

Graphic design and promotional gifting

More about who we are


graphic design

Idea generation, logo/CI development, marketing collateral, annual reports, corporate publications, packaging, signage.

digital & social media

Website development and maintenance, SEO and social media strategy, marketing, content plans, community management.


Corporate gifts, branded merchandise, bespoke gifts.

video & photography

Script writing, filming, editing, recording, animation, still photography.

content creation

Copywriting, copy editing, proof reading.

public relations

Ideas are curious things… look too hard for them and they run away. Stop to think about them and they sneak up behind you. They show up without warning. They usually come visiting – bounding after you when you've already given up and you're too busy doing something else. When you least expect them, they show themselves, because they're out there waiting to be nurtured...

Promotional Catalogues

Contact us for more info on our promotional products


  • Stock availability can only be confirmed at time of order
  • Minimum quantities may apply

our work

our team


Michelle Pretorius

Managing Director

I worked as a market researcher and advertising account director across retail and FMCG clients for over 10 years, before going it alone with my creative partner and establishing Ideaology. Our clients have consistent access to my skill of positioning brands and delivering to their expectations. Through the years I have come to know the importance of disciplined planning, organizing motivating creative workflows and controlling client budgets. I have deep respect for marketing and advertising from the creative process through to delivery against objectives. Internally I lead by example and enjoy developing fresh talent. Our clients understand that my experience over three decades of managing client relationships and expectations, coupled with project management and delivery, are cornerstones of our business culture.

Craig Smith

Creative Director

In my role as Creative Director of Ideaology, I bring extensive skills in Graphic Design and below-the-line advertising. Plus, above-the-line experience as an Art Director. I have gained experience working for both large international affiliated advertising agencies and smaller design agencies. My appreciation and understanding of the importance of design covers many fields. These include logo and corporate identity development, packaging, branding and general graphic design. I enjoy looking at the overall picture, am strong on concept development and driven by the Big Idea. I guide clients in protecting their design IP and adhere to strict design principals. Whilst my key focus covers all aspects of design, I frequently contribute to client marketing, promotions and through-the line advertising challenges. I am known internally and amongst clients, as the go-to person for ideas. Working on local and international brands in a career spanning more than 30 years has satisfied my passion for creativity and led to a number of awards, including 2 Loeries. I have been invited to judge the Loerie Promotional Campaigns Award and was proud to represent South Africa as judge of the Cannes Design and Direct Marketing Award category. I manage the design and branding for a number of long standing clients and oversee the development and motivation of a team of talented graphic designers.

Sandra Gordon

Non-executive Director

My skills have been honed and experienced gained in working across the Marketing and Communications sector for many years. My respect for media as a powerful influencer of change, and my belief in the power of clear and inclusive communication guide my career path. Along the way, I have funded and managed start-ups negotiated countless business deals and concluded the sale of two of my companies to JSE listed media groups. I enjoy sharing my strategic marketing and business experience in my dealings with Ideaology and am actively involved in my 18 year old Public Relations Company Stone Soup South Africa. Over countless years I have developed business acumen, a strong work ethic and instinctive ability to see a bigger and better picture, no matter what the challenges are. Sharing of these attributes with clients and staff within Stone Soup, is both motivating and fulfilling.

our clients



Ideaology has been at the forefront of giving QCTO integrated marketing and communiction services ranging from the layout and design of our strategic publications such as Annual Reports, Strategic Plans, Annual Performance Plans, as well as other marketing materials such as brochures, newsletters, digital designs and banners They provide excellent service and have shown they are to be trusted.
Tshepo Mokono
Deputy Director: Marketing and Communications

National Housing Finance Corporation

Ideaology’s project management, creative ability, professional approach, flexibility and accessibility throughout the Integrated Annual Report project is highly commendable. They have a depth of knowledge and skill in the development of complex reports and can definitely be relied upon to deliver.
Mandu Mamatela
Executive Manager: Corporate Strategy


Ideaology Communication and Design (Pty) Ltd formed part of the panel of service providers for communications support to GTAC The work commissioned was for layout, design, pritning, graphic deisgn, digital and social media marketing and communications espertise for the Public Economics Capacity Building Programme. They have provided excellent service and GTAC would highly recommend their services as they have met all the milestone deadlines on time and were always flexible, professional and creative.
Elaine Venter
Director: Strategic Partnerships


Ideaology has been a preferred supplier to Nedbank for the past 11 years, providing creative solutions to our internal incentive programmes as well as within our business areas. Innovative ideas, creative ways of presenting content, sourcing relevant gifting/prizes of coming out with different concepts, these are only a few of the services that Ideaology provides to Nedbank. Delivery is always of high standard and the turnaround time no matter how pressurized the timeline is, the output is always of a high standard. We believe that their creativity and knowledge of what the client strives for leads to the success of their band and we continue to rely on Ideaology to provide their service excellence to our business requirements.
Julia Mendes
Nedbank Group Human Resources

The Commission on Restitution of Land Rights

The Commission on Restitution of Land Rights procured the services of Ideaology to undertake the design, layout and printing of the Annual Report of the Commission for 2017/18 during March and April 2019. The assignment was carried out in a professional manner and met our expectations. The final product was of a high quality and fulfilled our requirements fully. We have a very positive working relationship with the individuals who worked on this project and can highly recommend their services.
II Sinovich

Midvaal Local Municipality

We would like to thank Ideaology as a service provider appointed to source, brand and deliver a variety of promotional goods for Midvaal Local Municipality. Your professionalism, keeping us up to date on progress, meeting our requirement of expectations and delivery according to the timeframe is highly appreciated. Midvaal PR and Marketing department would highly recommend your valued service to enhance an organisations’ brand through design, promotional gifting and digital marketing.
Jacqueline Baloyi
Assistant Director: PR and Marketing

Contact details

If you are looking for interesting ideas to meet your brand challenges, call Michelle on
011 447 3610 or email her at michellep@ideadesign.co.za